What are long-tail keywords?

Long-tail keywords are keyword phrases that are normally low-volume, infrequently search-for keywords. The use of these keywords, used en masse, can actually improve website impressions, therefore leading to more conversions, etc..

What is Keyword Research?

Keyword Research is a technique used by SEO Professionals to analyze and find actual search terms web users type into search engines while conducting Internet searches. SEO Professionals then use this information to gather a list of keywords and keyword phrases to use on a clients SEO Strategy.

What are Web Analytics?

Web Analytics, usually Google Analytics, involves installing tracking code onto a website and web pages within the site to track and analyze various statistics relating to how many visits to a site, which keywords were used to find the website, where a visitor clicks on a web page and others. There are both Free Web Analytics providers and Paid Web Analytics providers.

What are Search Analytics?

Search analytics involve analyzing search engine statistics for use in Search Engine Marketing (SEM) and Search Engine Optimization (SEO) to improve performance on search engines.

What is the difference between “natural” and paid search results?

Natural SEO (aka organic SEO) is the rankings on a search engine result page that cannnot be bought or purchased. Natural SEO rankings must be earned through the various techniques of SEO. Paid search results, such as Google Adwords, are just as the name implies. You bid for positioning on the search engine results page and then pay when someone clicks on your paid search result.

What is SEO?

Search Engine Optimization, or SEO as it’s most known as, is the process of improving visibility of a web site, or web page in search engines (like Google, Yahoo! and Bing) through the organic (or natural) search engine rankings.

Social Media Marketing

What is Social Media Marketing?

Using social networking sites like Facebook, Twitter and Google+ to create buzz about one’s company, product, brand or service. Social Media Marketing works best when the content generated by a company is then shared with users, and then those users share with their friends, creating a viral advertising campaign.